Smashwords – مدیریت ارتباط با مشتری (CRM) چیست؟ - A book by Farzad Bagheri - page 1

Smashwords – مدیریت ارتباط با مشتری (CRM) چیست؟ - A book by Farzad Bagheri - page 1



A CRM system allows up-selling which is the practice of supplying buyers premium goods that tumble in the very same category of their purchase. The strategy also facilitates cross marketing whic his the apply of giving complementary items to consumers, on the basis of their preceding purchases. This is done by employing CRM application and capturing interaction with the customers and getting an notion about their would like, requirements, and designs of acquire. The particulars hence acquired will be saved in a central database, which is available to all company executives. So, when an opportunity is noticed, the executives can market their goods to the consumers, therefore maximizing up-offering and cross offering.