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 CRM is a concept that refers to methods, strategies and systems that companies use to handle and analyze customer interactions and knowledge during the customer lifecycle, with the aim of strengthening business associations with buyers, helping in buyer retention and driving revenue growth. CRM systems are made to compile info on customers throughout different channels, which could contain the firm's site, phone, stay chat, direct mail, marketing and advertising components and social media. CRM programs can also give personnel thorough info on customers' private information, buy heritage, getting choices and concerns.

مدیریت ارتباط با مشتری